Most of the time I browse book shelves and pull out books based upon their titles. Then I read the back (or the book jacket) for the synopsis. If I like what I see, I might flip the book open and read a random page here and there. If I don't like what I see then I put it back on the shelf. A good title though--that's what initially piques my interest.
A good title is essential to book sales. It's so important to have a title that will grab a reader's attention and inspire curiosity. And there are so many great titles out there! It's hard to just pick one, but I'm going to try.
I only picked this book up because it had "Grimm" in the title. I love Grimm's Fairy Tales. I especially enjoy the original grisly tales. The "Legacy" part of Polly Shulman's title insinuates a connection to those darker stories. I glanced at the book jacket and I was hooked. I bought it. I read it. I loved it. But I don't think I ever would have even pulled it from the shelf if not for the title.
Shulman's title addressed a particular audience. It was aimed at people like me--people who are interested in the original Grimm tales. This title is effective because it markets to a particular audience.
If you're intrigued by the title, then read it. It's worth it.
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